Friday, 17 October 2008


i am working on a current brief which is titled 'good'
i have decided to choose limited edition trainers, for the main focus of this brief. i found the limited edition puma santa cruz hi tops to be the main inspiration for this brief. i have created a brand called 'SNEAKZ'. this will be the main brand for my trainers which i will create designs for. i will create designs for a basketball, football and tennis trainer. these will be based around a characters which will link into the designs.

i will then promote the trainers, by creating packaging, posters, t-shirts...

Friday, 10 October 2008


this is a poster for a don't panic brief which based around the word machine...

spot colors

In offset printing, a spot color is any color generated by an ink (pure or mixed) that is printed using a single run.
The widely-spread offset printing process is composed of four spot colors: Cyan, Magenta, Yellow and Key (black) commonly referred to as CMYK. More advanced processes involve the use of six spot colors (hexachromatic process), which add Orange and Green to the process (termed CMYKOG). The two additional spot colors are added to compensate for the inefficient reproduction of faint tints using CMYK colors only. However, offset technicians around the world use the term spot color to mean any color generated by a non-standard offset ink; such as metallic, fluorescent, spot varnish, or custom hand-mixed inks.
When making a multi-color print with a spot color process, every spot color needs its own lithographic film. All the areas of the same spot color are printed using the same film, hence, using the same lithographic plate. The dot gain, hence the screen angle and line frequency, of a spot color vary according to its intended purpose. Spot lamination and UV coatings are sometimes referred to as 'spot colors', as they share the characteristics of requiring a separate lithographic film and print run.


Duotone is the generic name for multitone printing, which can be done with two, three or four inks.
Thanks in part to Photoshop, duotone is also a generic term for images using a color-separation printing scheme. Normally CMYK (Cyan, Magenta, Yellow, and Key (blacK)) separations, whereas a duotone would be two separations, and can be of any ink color (in offset printing).

for these images i have created duotones of the original prints on photshop. i have used spot colours to create them. this means that they can not be printed using C M Y K plates. as a spot colour has to be mixed separately and has a separate plate. in this case however the printing process will only need two to three plates anyway. so it would still work out cheaper than a cmyk print. however if you used a spot colour as well as cmyk it would be more expensive as there would be a 5 plated print.


For an image, the term monochrome is usually taken to mean the same as black-and-white or, more likely, grayscale, but may also be used to refer to other combinations containing only tones of a single color, such as green-and-white or green-and-black. It may also refer to sepia displaying tones from light tan to dark brown or cyanotype (“blueprint”) images, and early photographic methods such as Ambrotype, Tintype and Daguerreotype, each of which may be used to produce a monochromatic image.
In computing, monochrome has two meanings:
it may mean having only one color which is either on or off,
allowing shades of that color, although the latter is more correctly known as grayscale.


Images of this sort are composed exclusively of shades of neutral gray, varying from black at the weakest intensity to white at the strongest.
Grayscale images are distinct from black-and-white images, which in the context of computer imaging are images with only two colors, black and white (also called bilevel, binary images); grayscale images have many shades of gray in between. In most contexts other than digital imaging, however, the term "black and white" is used in place of "grayscale"; for example, photography in shades of gray is typically called "black-and-white photography". The term monochromatic in some digital imaging contexts is synonymous with grayscale (as it denotes absence of any concrete hue), and in some contexts synonymous with black-and-white.
Grayscale images are often the result of measuring the intensity of light at each pixel in a single band of the electromagnetic spectrum (e.g. infrared, visible light, ultraviolet, etc.), and in such cases they are monochromatic proper when only a given frequency is captured. But also they can be synthesized from a full color image; see the section about converting to grayscale.

CMYK separations

This four colour separation shows how much cyan magenta yellow and black is used to make up this print.
* note that i had to include the black n all the separations in order for the C M Y to shop up. this was done i cs3photo shop

game set match

from my summer brief i decided to select the character designs which i produced. they were based around a tennis ball, i developed this idea of a tennis ball being a good starting point for a shape of a face. this was developed by categorising it to be linked with the WIMBLEDON tennis tournament with the tag line of my work being GAME SET MATCH. this is the CMYK colour variation of my work.