PPD/ portfolio evaluation

Reflect on your relationship between your portfolio of work and your creative ambitions as a designer.

my portfolio is mainly image based. its shows that my work has gone down the root of character design, however it also shows my developing skills in illustration and craft. i have developed a strong interest for screen-printing and the strengths within my portfolio are from print making. Even though my work is predominantly image based i also have began to involve type within my work. this I would like to develop as i progress into the third year.

Relate your own work to specific areas of contemporary design.

i would say that my work is heading towards a more illustration side of design, i look up to illustrators such as steven Harrington and Sanna Annukka. i would like to think my work shares some similarities to both of these designers, and i like working in the same area (screen printing). i also have produced work which is of a limited edition value as i like producing work which has an authentic, collectors feel to it. this is similar to Kid Robot- Dunny Vinyl toys and Johnny cupcakes- limited editon t shirt designer.

Evaluate your strengths and weaknesses against identified intentions and areas of contemporary practice.

My strengths at present would be my screen-print work and character/ illustration. therefore i have got a placement at a character designing company in newcastle called Paul Windels, this will give me a broader understanding of the type of briefs and style of work which is produced in this area of design. i will also be contacting screen printers and illustrators, so i can gain a broader understanding of how they receive work and seek more advice on my professional practice. My weakness in design is type and layout, i will need to gain a more in-depth understanding of this area in design to make my work stronger as i progress into the third year.

Clarify areas of design, skills development and professional concerns you aim to investigate further from this point forward.

i will be developing my screen printing skills, by trying and testing different styles of printing within this process which will allow me to have a more informed understanding as i begin my third year. i will Also be developing a broader understanding of type and layout and the rules which are related to this area of design, this will help me to combine my image style with typography in a more informed manor. i would also like to develop my skills on photoshop more as it work give me a chance to produces more work using software, this will develop my work from just looking hand crafted.

Briefly clarify the relationship between your creative practice and your proposed dissertation.

A study into the influences of subcultures on Graphic Design throughout the Post Modern period and how this is having an effect on design in contemporary culture.
i have chosen this as my dissertation as i believe subcultures have had a major influence on graphic design, and it will be interesting to see how this has developed and how styles have been adopted and created.